I’ve talked to Hundreds of Video Editors and Freelancers till now, and no matter how good they’re in the craft of their mastered skills…

Most of them Suck at Pricing their services.

And it isn’t their fault as well,
All we’re taught in courses and YouTube videos is how to edit good videos, but rarely someone talks about much should you Charge For A Good Video.

So let’s get straight into how can you price your service at a rate that Maximizes Your Profit without getting the tag of “overpriced”.

Know The Market

I have a list of video editors, and an editor in that list is charging $5 to make a long-form video (8-10 mins)

Why is he charging so low?

Because he isn’t aware of the market, which makes me realize that he's a newbie that doesn’t even know how to price his service
OR
His service is bad that’s why he charges so low for that.

That’s why knowing the market is so damn important.

So Sayujya, who’s gonna tell us about the Market?
Obviously me bruhhh…

The video editing space is rewarding as well as punishing, it all depends on where your clientele is located.

I personally do not take clients from South Asia, cause I know people there are not earning much from YouTube (low CPM) and therefore charging big bucks from them won’t be possible.
That doesn’t mean, you have to avoid it either, it’s just my preference.

If you’re taking clients from South Asia (India, Pakistan, Bangladesh etc) You can charge max to max $60-$100 for a long-form video (that too is on the higher side)

But when it comes to the upper part of the world like USA and Europe, things get changed.
YouTubers over there earn 8 to 20 times more than south asian YouTubers.

But how would I check how much my potential client earns?

Here’s how you can calculate that:

1. Open Socialblade.com 

2. Search the YouTube channel’s name in the search box

3. Have a look at how much the Estimated Earning are per month

4. Know that it’s mostly more than the higher no. so you can assume that it’s gonna be their earning per month

Now that you know how much they’re earning out of YouTube, you can easily demand 5%-8% of that amount.
For here, if your client is Ali Abdaal, he won’t have much of an issue to pay you $4000-$5000 per month to edit his videos.

But what if the channel is relatively new or isn’t earning much money?

Then my friend, you have to stick to the lower side of things, you can’t charge 3000-4000 per month from someone who’s just starting.

I would say don’t go below $100 per video (long form) if you know that your edits are genuinely good and your client is from a First World Country.

Again, that applies to the editors who know that their edits are genuinely good and they’re providing value of some sense to people who’re buying their services.

You can’t be so picky if you’re just starting out, you have to first Get Going and then Get Good at the craft of making videos.

What’s better, charging monthly or per video?

Tbh, it’s a heck lot better to charge on a monthly basis, you know.
You have a fixed amount coming in and the clients are more accountable cause they will have to give the money whether videos are coming in or not.

But most of the time, clients avoid paying monthly and choose to pay per project cause that seems more “value for money” to them.

That’s not the case with my clients tho cause I go a lil further to give them more value if they choose to pay on the monthly basis.

If I’m charging 250 per video and it’s my client’s need to get 8 videos per month,
I would go out of my way and decrease the profits to make it $1800/month.

This is what I choose, but it depends on you and your needs to go whichever of them you like.

How Much Should YOU charge?

Now to answer the main question, you’ll need to understand your own worth.

Questions like:

• How much is my hour worth?

• How much effort am I putting into my clients’ videos?

• How much is he earning because of my videos?

• How are my Editor Friends making better videos than me and how can I learn from their edits?

  Can help you understand how much your time and effort are worth and whether is it even reasonable to edit videos at $5 per video or not
  

Coming to the part of Editor Friends, you really need to get those men behind the screens to be your friends.
The cold truth is, you can’t go alone on this path, you’ll need some friends who’re doing the same thing as you and are somewhat better than you so that you can learn from them.

Where can you find your Editors’ Gang?

If you gotta find the best Swimmers, take a membership in the best Swimming Pool in your area.

If you gotta find the best Weightlifters, take a membership in the best Gym in your area.

Likewise, if you gotta find the best Video Editors, join the best Video Editing community available i.e VP+

Jack Cole is a YouTuber with almost Half a Million YouTube subscribers and he has a lot of experience under his belt, he manages the community himself and talks to almost everyone in the community personally.

Also, there are hundreds of Video Editors with whom you can be friends to discuss your growth together.

With all that value, it’s still priced less than Gym and Swimming Pool at only $20/month

If you’re serious about your editing career, this is the way to go my friend.
Join it here: https://www.videoproduction.plus/sayujyagupta

Thanks a lot for reading this Newsletter, I hope you found value in this.

Reply to me with your questions and I will try to reply to each one of you :)

Best Regards,
Sayujya Gupta