Get More Clients with This One Simple Secret

No matter if you’re a Video Editor, an Agency Owner or a Copywriter

You need to get more clients to increase your revenue, but finding them is such a faff, right?

But what happens when your clients are the ones who find you?

This happens to be one of the coolest guys on the planet.

He has done more cool shit in his life than we can even think about.

I’m soon gonna reveal who is he and why is this gonna be one of the best projects of my life, but…

That’s not what we’re talking about here.

In a world where most Editors and Creatives are afraid to charge $1000/month for their services,

This guy is gonna pay $5000+/month for mine.

Fun part : He was the one who reached out to me.

Yupp.

But how did that happen?

Where people are struggling to get 3% response rates, how are guys like me getting clients after clients reach out to us?

The secret lies in the word “SCARCITY”

A watch priced at $2 displays the time just as well as a Rolex watch.

However, despite this fact, many individuals are willing to wait months to acquire a Rolex that costs $65,000.

But why?

Have you ever seen Rolex put an ad saying:

“bloody hell we have a discount, buy at 60% off today”

Nope!

But this is what more marketers and Video Editors do.

“here’s my edit, hire me for work”

“I did this for my client, if you want me to do this for you, dm me ‘xxx’ “

Due to this, people who are watching your content subconsciously presume that you don’t already have enough clients.

This makes them feel that your service is worth less cause you’re still not “sold out”

If I'm trynna convey this in one sentence, it’s:

Don’t Sell In Public!

Selling in public decreases your brand value and makes you seem desperate and naive.

But Sayujya, you know we need more clients to increase our revenue right?

For sure, I do. But are you sure about decreasing your “brand value” just to get a <$500/month client?

Well no, but what should we do?

Separate the “what” and “how”

What?

Yeah, and this is the secret strategy that biggest personal brands are using to get the highest paying clients.

“Show them the what, Sell them the how”

It’s a three step process:

1. Who: Find out who are your dream clients. Be as accurate as you can be.
   Are they male or female?
   Are they married or not?
   How much do they earn?
   Where are they from?
   What do they do?
   What are their dreams and desires?
   

2. Pain: Once you figure out who are they, figure out the problems that they’re facing.
   
   List as many problems as you can, the more the better. And…
   
   Make sure they are related to your profession.
   
   If you’re a video editor, you should not care about their aggressive dog.
   
   Care about the things that are holding them back.
   
   Maybe they’re getting less time for YouTube or they’re not getting sponsors or whatever.
   
   List all of them on a notion page.
   

3. Create: Now just find the solution to their problems and post it online.
   
   Yupp, that’s it.
   
   If they’re having problems in getting sponsors, create a thread about how can they find sponsors.
   
   If they’re having a problem with not getting good CTR, create a thread about how they can improve their thumbnails.
   

   But wait, if I tell them everything, wouldn’t they do that on their own?

   
   Yes, they will for sure, but there’s a catch…

People who have money, are not gonna do all this by themselves cause they value their time more.

I bet people who binge my content can easily create a YouTube channel and earn a lot from it.

But why would someone who has the money do that when they can just DM me saying… I really really really wanna work with you.

This way, you create a win-win situation for both of you.

If someone can see the “what” and can pay your fees so that you can sell them the “how”

They’re just gonna become your clients and get what they desire.

But if someone notices the “what” and is not able to pay you for “how”…

They’re gonna use your content to scale up to that level where they can directly work with you.

BOOM!

It’s far better than posting “looking for work” on multiple websites and creating 100 different portfolios.

I hope this newsletter helped you guys to figure out your content strategy on your chosen social media platform.

Reply me with any problem you’re facing and I’ll try my best to create a newsletter on that.

If you find this valuable,

You can share your review on Twitter about the newsletter so that I can help more creatives like you to succeed on their business journey.

Earn Like A Dream
Sayujya Gupta