How I get 10+ Leads from a Single Thread...

Yesterday, I saw a guy buying a $1500 Cold-Email course.
And that might be one of the stupidest purchases one can make for their business.

The thing is, it may have a lot of value in that course, but in reality, there was no need for it.

But why? Isn’t Cold-Emailing the best way of getting clients?
NOPE. Not at all.

As a matter of fact, I never sent out a single cold email for getting clients, yet I was able to grow my video editing agency to a level very few reach.

And I did spend a lot on consulting and courses on the way, so I won’t say I haven’t paid anything to learn what I know today, but everything that I spent money on helped me to scale my business in some sort of way.

But the best way I use to attract potential clients is to Post Threads.
One thread gives me 8-10 Leads easily.

And I’m sharing every tactic I use to blow up my threads and get dozens of clients reaching out to me and not even asking about my portfolio, but I’m not gonna charge $1500 for that.

Even though that’s gonna provide someone with a lot more value than if they perfected their cold emailing skills, cause the truth is:
It’s not about how well you write an email, it’s more about how you show your authority in a crowded industry.

Which happens via a personal brand and not perfect emails.

And if you have a lot of money to spend, rather than spending on courses that can perfect your email writing style, get that money to find people whom you can send emails to.

One of my closest business friends spent $1000 bucks on getting high-quality leads to which he can sell his ghostwriting services. He got around 20,000 high net-worth entrepreneurs’ emails and he’ll be offering $6000/month ghostwriting services.

But if you don’t wanna spend that much money, it’s far better to get on Twitter and write super valuable threads which convert clients.

Here’s my strategy to get a ton of clients with my threads:

1. Be Hooked on Hooks:

MrBeast spend $80,000 on shooting and editing a video that was never released. Why?
Because he wasn’t able to come up with a great thumbnail and title for that video.
As a creator, you should understand how much valuable a hook really is. If people never click on your thread or video, they’re never gonna share or like it.
I have a ton of ideas to post threads on, but if I can’t write a hook for them, I never bother to create a thread for the same.
Give a ton of time and thinking in writing hooks for your threads.

2. Research

If people can spend 5 hours researching for a video, I can spend 5 hours researching for a thread. The thing is, you gotta show that you’re an expert on something and you need to compile the best knowledge from all around the internet and your experience. Only when you know that your thread is valuable enough, people would find them valuable. It should hurt inside to post that thread cause people should’ve paid you for that.

3. Time to Write

Don’t just put the words together like they’re crumbled.

Give
Them
Space

Most people just skim, if you create a thread which is very cluttered and there’s no spacing between your lines and words, they’re just gonna skim the whole para without thinking twice. Don’t do that.

Just analyze how the best Twitter writers write and copy their spacing style.
Or I should say “steal”

4. Visuals

Now here’s the key to my viral threads, no one actually pays attention to create visuals for their writings, not even pictures.
But here’s where I stand out.
As a video editor, I create appealing videos explaining what I mean with my written form content which makes it easier for people to understand what I’m trying to convey.
As a result, they like the thread more and retweet it which brings more impressions to the thread.

5. CTA

Lastly, you must put a Call-To-Action after your threads, which is in my case:
1. Follow me
2. Retweet the Thread
3. Subscribe to my newsletter

You can have multiple CTAs but know that it’s something you should never forget to add.

We are humans and we forget stuff, if you don’t tell them to follow and share your threads, they are apparently not gonna do that.

Now these were some of the surface-level stuff I use,

But I’m going way more detailed into my Twitter client acquisition system in my course that’s gonna help you to scale your own video editing business.

Do let me know your thought on this newsletter issue and reply if you have any questions regarding it. I reply to every single email I get so it’s a better bet if you’re trynna reach out to my Twitter DMs.

Keep Going,
Sayujya Gupta